How Baldy Did You F*ck Up?

In this six-piece campaign:

American Express’s Platinum Card will be positioned as the ultimate lifesaver for relationship fuck-ups; the reliable fix when words just aren’t enough.

From last-minute luxury deliveries to spontaneous weekend escapes, it gives people the power to turn a mistake into a meaningful gesture, and fights into unforgettable experiences.

Photos and editing done by me

2025